The Audi Digital Retail Study was a unique project to kick start ARP Creative’s 2015. Audi is a leader in its field, so it’s no surprise that it is changing its role as a traditional dealership to a digital retailer of the future. 

In order to launch Audi’s new concept,  we brought together innovators in their field to conduct a creative workshop and panel talks.  

8 KOLs including:

• A TEDxChina Ambassador,
• Founder of Beijing Maker Space,
• CrossOver Innovation Network Chief Representative,
• Founder of LUXE.co,
• Schneider Electric Marketing Director
• OMG RACE Managing Director

participated in a two-day workshop. Each day saw different missions and topics: from onsite research to future car retail pitching. With leading voices of different experiences and backgrounds, ARP Creative helped Audi explore the future of retail.