RUI
Rui Ho is a Chinese trans artist currently paving a unique path with her bold, colorful, and adventurous style of maximal pop. Her hyper-kinetic and genre-bending music takes inspiration from traditional Chinese melodies as well as energetic European club music for a technicolor sound that defies simple categorization.
Combining defiant eclecticism with giddy euphoria, Rui makes high-velocity, hyperactive dance music that defies easy-categorisation. With an elastic set of references spanning ballroom culture to Chinese folklore to hard trance, Rui’s music represents a vivid queer futurism fit for our frantic present.
Before coming back in 2020, Rui was a Berlin club kid groomed by the Paris ball scene. Her rave sets and vogue shows explore with the discombobulating, cross-genre globalism only an internet-oriented artist living across countries could manage.
Rui was featured by many lifestyle media such as ELLE, Dazed, iWeekly, Wonderland, T Mag, and PW Magazine.
Corporate Clients:
Kappa, Xander Zhou, Shushu/Tong, Tribute Brand, Pronounce, Soft People Area, Absolut, Fenty Beauty
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