To promote the launch of New Balance 574 in China, Arp Creative created a short film with DJ ELVIS.T, crafting a story linking the new line with his “Excellent Maker” status. After the video release on Youku and our detailed online promotion plan was put into action, the video received over 103,000 hits. How’s that for audience reach?

For the NEW BALANCE “Living a New Balance Life” brochure, two of our DJ artists, ELVIS.T and Vincent Suede took interview and photo shooting. It was also published in YOHO! 120 edition.

Filming Crew: D.Seven

Character: ELVIS.T

Project Video:

* New Balance 574 “Excellent Maker”