On June 22nd, Gucci celebrates the Aria Collection through a fashion show in Shanghai.

The runway was lit up by countless vintage cameras and dangling wires, and the models made their stunning debut in a flurry of flashing lights. ARP Creative brought a special sleef dance after the show lights went dark. Then our ground-breaking fashion and music talent, Aida, moved to DJ booth from her seat to create an after party in the Eden-like settings.

ARP Creative is honored to support ACTIVATION EVENTS in continuing the story of Gucci’s legend.

Client: ACTIVATION

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