On November 8th in Hefei, client KingWay presented Chevrolet’s “one-of-a-kind” character in the most unique way once again. As now “immersive experience ” is the most sought-after concept, the event was arranged at a normal Chevrolet store. The 4S store got changed to a brand flagship center where every single customer can participate in all the activities and gain their personal brand ambassador experience.

For the launch of Chevrolet SUV Blazer and electric car Menlo, ARP Creative put on a show blending classical music, electronic music, and visual-interactive dance. We accomplished the creation of an “immersive experience” for three groups of guests in two days.

Client: KingWay